She has a cheerful voice, a confident walk and a determined character. That’s how the heroine of our new video, Melanie, appeared to me. In 2019, she founded Brajuu, the online store for perfectly fitting underwear. An algorithm helps customers find the right underwear in only three minutes. After answering questions about their chest and favorite bra, customers are offered a selection of bra models of different fits and prices, which the algorithm chooses for each individual person.